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Saturday, September 30, 2023

‘When It Blooms’: Nonso Amadi’s Long-Awaited Debut Album Finally Arrives

Celebrated Nigerian singer, songwriter, and producer, Nonso Amadi, has released his highly anticipated debut album titled ‘When It Blooms.’ The 15-track record signifies a significant milestone for Amadi, showcasing his artistic and personal growth over the years.

Presented through the collaborative efforts of Def Jam Recordings, Polydor Records, MCA, and Universal Music Canada, the album encapsulates Amadi’s musical journey and reflects his self-discovery process.

The album opens with the captivating track ‘Here For It,’ where Amadi reflects on the challenges and uncertainties he faced early in his music career while acknowledging his unwavering determination with the lyrics, ‘na so then the plan no get plan b.’

‘NASA,’ produced by Azulwynter and FrancisGotHeat, pays homage to the hip-hop artists who initially inspired Amadi, such as 50 Cent, Lil Wayne, and Ja Rule. The song lyrically explores the progression of dreams from one phase of life to the next.

One of the album’s standout tracks, ‘Kilimanjaro,’ features the talented artist BEAM, known for his collaborations with renowned musicians like Justin Bieber, Jorja Smith, and Beyonc√©. Another notable track, ‘Night In Maryland,’ holds deep sentimental value for Amadi, capturing his late-night recording sessions in Lagos, Nigeria, amidst the bustling traffic, vibrant lights, and internal struggles.

The album concludes with ‘Thankful,’ a heartfelt expression of gratitude towards the supportive community that contributed to the project’s realization. As a poignant and personal finale, Amadi’s mother shares a message of pride, emphasizing his growth as an artist.

‘When It Blooms’ also includes five previously released singles that have garnered significant attention. Among them is the comeback track, ‘Foreigner,’ which marked Amadi’s return after a hiatus. Additionally, the collaborative effort ‘Different’ featuring Majid Jordan has amassed over 19 million global streams. Other notable tracks include the critically acclaimed ‘Eye To Eye,’ the patriotic anthem ‘Ease Up,’ and the latest collaboration ‘Lock Up’ featuring Zinoleesky, which has gained international recognition through playlist placements. Together, these five tracks have accumulated over 50 million streams.

Nonso Amadi’s debut album, ‘When It Blooms,’ serves as a testament to his growth as an artist and showcases his unique musical style and introspective storytelling. The release is poised to captivate listeners around the world and establish Amadi as a formidable force in the music industry.

Ireoluwa Orija
Ireoluwa Orija
Ireoluwa is a graduate of Human Anatomy. He is a writer, poet and a content creator.

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