Afrobeats sensation Joseph Akinfenwa-Donus, famously known as Joeboy, has embarked on a momentous journey in his illustrious 5-year career. In a groundbreaking move, he has inked a dual deal with global music powerhouse Warner Music, joining the ranks of industry giants like Ed Sheeran, Cardi B, Burna Boy, and Ckay.
This monumental agreement sees Joeboy not only becoming Warner Music’s latest flagship artist from Africa but also launching his own entertainment venture, Young Legend. This marks a significant departure from his previous affiliation with Empawa, where he spent five successful years releasing two EPs (“Love & Light” and “Body, Soul & Spirit”), two albums (“Somewhere Between Beauty & Magic” and “Body & Soul”), and a plethora of hit singles and collaborations, amassing an impressive 2 billion streams across major digital platforms.
At the helm of Young Legend, Joeboy assumes the role of CEO, while Deola Jaiyesimi steps in as the Head of Label, tasked with nurturing the next wave of Afrobeats superstars for global prominence.
In this bold move, Joeboy follows in the footsteps of industry luminaries like Olamide, Don Jazzy, and his former mentor Mr. Eazi, leveraging his social influence and business acumen to champion emerging talent while elevating his own musical stature from a continental star to a global powerhouse.
This strategic partnership with Warner Music not only signifies a new chapter in Joeboy’s career but also underscores the growing influence and recognition of African music on the global stage. With his unique blend of infectious melodies and heartfelt lyrics, Joeboy is poised to make an indelible mark on the international music scene, cementing his status as a true legend in the making.